Meet Alana, Senior Audiology Recruitment Specialist
Alana, Senior Audiology Recruitment Specialist
Every now and then, a moment of appreciation saves more than any testimonial ever could. Recently, Alana walked into the office to be welcomed by flowers sent to her here at work. A token of gratitude, but also a powerful gesture recognising the support, care and attention Alana brought to their journey. It really is no surprise that clients and candidates alike continue to ask about working with Alana. She consistently brings clarity, dedication and warmth to every interaction.
With over 15 years of experience in Healthcare recruitment and more specifically Audiology Alana is a highly skilled and trusted expert in the space of Audiology placements. Alana works closely with both Hearing Aid Dispensers (HADs) and Audiologists ensuring that candidates are placed not just swiftly, but securely into roles that suit their skillsets, aspirations and values.
Alana takes such pride in understanding exactly what her clients need. She works hard to ensure that she doesn’t cut corners, nor does she rely on assumptions. Each placement is the result of careful attention, honest communication, and a strong instinct for what makes a great match in what is a highly specialised field.
With deep knowledge of the sector, and respect that is hard-won and well-deserved, Alana shows a deep commitment across all aspects of her role. Her candidate briefings through to the lasting relationships she builds, make it clear to all who know her how deeply passionate she is.
We took the time to interview Alana, about the sector, the current market and her own experiences across her 15 years in the industry. Over the next few weeks, we’ll be sharing a selection of her responses as we lead into the Insightsseries with Alana at the helm.
Photo Credit: Poppy Hollis, Withers & SloanePhoto Credit: Poppy Hollis, Withers & SloanePhoto Credit: Poppy Hollis, Withers & Sloane
Alana’s Insights
Q. What’s the current demand like for Audiologists and Hearing Aid Dispensers across the UK?
A. The demand is high, and it’s only growing. With over 12.7 million UK residents now aged over 65, we’re seeing a steady increase in demand for Audiology professionals, both in the NHS and private sector.
Q. Which regions are experiencing the most acute shortages?
A. It’s an equal playing field at the minute. The demand for Audiologists is spread relatively evenly across the UK; from what I can see, it isn’t concentrated in any one region. Providers nationwide feel the pressure to hire.
Q. What types of roles are hardest to fill, and why?
A. I wouldn’t necessarily isolate one type. I make sure that every role I take on is treated with full focus and urgency, which helps ensure we fill each one efficiently.
Q. How has the market changed over the past 12-18 months?
A. It’s growing at a steady pace. We’re seeing around 6% growth year-on-year, with 3% growth in the private sector specifically. The NHS is projected to deliver 2 million hearing aids by the end of the year.
Q. Is demand being driven by aging populations, tech advances, or something else?
A. Primarily the ageing population. But we’re also seeing the impact of improved technology, like AI-powered noise reduction, rechargeable batteries, and overall innovation in hearing devices. Public awareness and early diagnosis are also increasing, which contributes to greater demand.
Q. Are clients asking for any additional skills or qualifications now that weren’t requested before?
A. Yes, especially for private roles. HCPC registration is essential. And most clients want to see a degree or master’s-level qualification in Audiology. The bar is high, and that’s a good thing for patient care.
Q. What has surprised you the most about the sector during your career?
A. After 15 years in healthcare recruitment, I’d say not much surprises me anymore, but I’m constantly inspired. Professionals in this sector are some of the most dedicated professionals I work with. Their commitment, attention to detail, and patient focus is genuinely moving.
Q. What about this market do you think doesn’t get enough exposure across public policy and/or public knowledge?
A. Tinnitus. It’s far more common than people realise, and many individuals don’t even know they have it. It’s only recently that tinnitus has started to receive proper attention in research and care pathways. Harvard recently conducted a study that may help GPs diagnose and support patients more accurately. That kind of breakthrough is vital, but it needs more exposure and investment.
Our Takeaways
Alana is much more than just her job title. She has a dynamic and proactive approach. She is a source of knowledge, and a great force for integrity in a heavily saturated, fast-moving sector. Over the course of her 15 year career, she has developed an exceptional ability to read between the lines, to understand not only what the client is asking for, but also what a candidate genuinely needs to thrive. Her method is far more than placing by numbers, it’s strategic, intelligent and thoughtful. Alana champions our desire to ensure we have made the right fit for both our candidates and clients.
What makes Alana stand out is her consistency. She never rushes placements, nor does she cut corners to meet quotas. She brings a methodical energy to her work, drawing on years of sector-specific insight to guide both candidates and clients through a process that can often feel uncertain or high-stakes. Whether she is advising on HCPC registration, guiding a candidate through a difficult career transition, or helping a clinic articulate its hiring priorities, she operates with precision, empathy and clarity.
Alana’s commitment doesn’t stop a placement. She takes pride in seeing her candidates settle and succeed, and her clients know that when Alana presents candidates for consideration, the clients can rest assured that those recommended are fully vetted and qualified, and ready to add value from day one. It’s no surprise that her work is so often acknowledged by repeat requests for assistance, support and referrals.
The sector is fast-evolving, transforming and constantly facing new challenges year on year. It is people like Alana who provide the stability and foresight needed to keep the system moving. Her contribution to Audiology recruitment is measurable and it is meaningful. Her dedication is felt in every placement, every relationship, and every step taken to support this vital profession.
